Tamsen Webster is a message strategist who helps experts make their ideas irresistible. She’s the former executive producer of TEDxCambridge, one of the legacy TEDx conferences and before that spent 13 years as a Weight Watchers leader.

We discussed why ideas are so important, how to differentiate your ideas in a crowded market, and behind-the-scenes of TEDx conferences.

Listen to the full episode above, or watch an excerpt below.